Matomo Analytics Measurement Plan + Support

The project consisted in attending online meetings with the client in order to identify what was its needs in terms of data collection.We are acting as the middle men here as our client has also is own web agency. The agency was based in India, though we succeeded in...

Fixing the import of Google Analytics data into Matomo

I recently got a lead brought by Stefan Koning. The client, a Dutch eCommerce website was struggling with the import of data from Google Analytics into Matomo with the Google Analytics Importer plugin. Honestly, I can more than understand why. The Google Analytics API...

Troubleshooting the traffic visits within Matomo Analytics

Initially the demand was regarding an investigation about why so many visits are identified as coming from a direct access traffic within Matomo. The answer brought by Lukas Winkler was that it was due to a cookie consent banner, which was true. Once this part fixed...

How to insert the Matomo tracking code?

Matomo receives data based on a code inserted on the page of your website. This code is in general a JavaScript code and will require you an access to what we call the source code of your pages. If you built your website on your own, you will probably know what it...

What does CNIL say about Matomo Analytics?

CNIL is the organization in France in charge of privacy issues. It is the privacy commissionner. Compared to many other privacy commissionners, the French one, CNIL, decided that Matomo, so as other analytics suites is exempted from consent from visitors if Matomo is...

How does Matomo support e-commerce websites?

Matomo Analytics supports e-commerce tracking the same way as other analytics platforms. So to say, it still require a technical expertise as the data you are looking for are not located on the page but on a database. So you will still need to use server side language...